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Sofitel Brisbane Central sits directly above Central Station in the Brisbane CBD, giving media unmatched transport access. Its Grand Ballroom accommodates around 1,100 guests theatre-style and forms part of a dedicated conference floor with multiple breakout rooms. Pre-function areas are well suited to product display walls and interview backdrops. The hotel provides in-house audiovisual services, French-inspired catering and a specialist events team. On-site five-star accommodation supports interstate and international attendees.