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Sofitel Melbourne On Collins occupies the top floors of a Collins Street tower at the Paris End of the CBD. The Grand Ballroom on level 35 seats around 600 guests with sweeping city views through full-height windows. French-influenced service, on-site catering and dedicated foyers suit premium launches and hosted media dinners. The hotel's event team coordinates AV, staging and live-stream partners in house. Its location beside Melbourne's theatre and luxury retail district reinforces high-end brand positioning.