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Crown Palladium is Melbourne's largest hotel ballroom, seating around 1,500 for banquets and up to 2,500 theatre-style at Southbank. Its 8-metre ceilings and integrated rigging grid support large stage builds, LED walls and vehicle reveals. Adjoining Palladium foyers and the River Room provide space for hands-on product zones and press hospitality. Crown's in-house technical, styling and catering teams manage complex multi-format launch programmes. Three on-site hotels and the Southbank promenade support VIP and media accommodation.