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ICC Sydney is Australia's premier integrated convention, exhibition and entertainment precinct, located on Darling Harbour in the heart of the CBD. Its column-free exhibition halls and tiered Convention Centre theatres can be configured for keynote-style product launches for anywhere from 300 to several thousand guests. Every space is supported by an in-house audio-visual team with 4K projection, LED walls and full broadcast-grade streaming infrastructure. Media crews benefit from dedicated press rooms, loading docks with direct hall access and fibre connectivity for live feeds. The waterfront location and adjacent Sofitel and Novotel hotels make it the default choice for international brand launches in Sydney.